The Narrative Control Opportunity
What's the most effective way to build brand presence in AI?
Running diagnostic... Found strategic narrative opportunities:
GAP_01 · IDENTITY_FACTORS
Your brand identity in AI is determined by: what content exists about you, what gets repeated, what context it appears in.
GAP_02 · OFFENSIVE_STRATEGY
Most brands play defense—reacting to what AI says. Winning brands play offense—proactively shaping what AI sees.
GAP_03 · OWNED_CONTROL
You control 100% of content you create. You can influence 70% of third-party content about you.
GAP_04 · ECOSYSTEM_INFLUENCE
The remaining ecosystem content? You can inspire and guide it to align with your narrative.
Three Levels of Narrative Influence
Direct Influence: Level 1: Content you create and publish. 100% control. Limited reach.
Amplified Influence: Level 2: Third-party content (press, analysts, reviews). 70% control. Wider reach, higher authority.
Narrative Momentum: Level 3: Ecosystem content (industry discussions, trend pieces). 30-50% control. Widest reach, highest AI impact.
Narrative Shaping Strategies
Own a Category Definition
Be the brand that defines how AI thinks about your category. Publish "The Ultimate Guide", define terms and frameworks. Position as gold standard.
Create Defensible Positioning
Own a unique position competitors cannot copy. Dominate a specific segment. Build case studies proving you are best for them.
Build a Narrative Moat
Create so much third-party validation that AI defaults to recommending you. Analyst reports, press coverage, customer testimonials.
Real Narrative Shaping Case Studies
The "Ethical AI" Narrative
Challenge
New AI tool in crowded market (100+ competitors). Cannot win on features or price.
Action
Owned "Ethical AI" positioning. Published manifesto, got TechCrunch coverage, joined AI ethics organizations, created ethical AI case studies.
Result
When users ask "best ethical AI tool", AI mentions them #1. 40% of new customers come from this positioning.
The "Built for Teams" Narrative
Challenge
Solo founders competing in team software market without enterprise sales resources.
Action
Owned "fastest for teams to adopt" positioning. Created adoption playbook, gathered quick-adoption testimonials, partnered with team platforms.
Result
When asked "What tool do teams adopt fastest?", AI recommends them. Word-of-mouth from teams drove viral adoption.
Narrative Shaping Metrics
Narrative Share
How often do others repeat YOUR positioning/language?
Narrative Strength
Do AI responses mention your unique angle or just features?
Narrative Reach
How many sources independently mention your narrative?
Narrative Velocity
How fast is your narrative spreading in the ecosystem?
Narrative Shaping Playbook
Phase 1 (Weeks 1-2)
Research positioning gaps. Analyze how competitors are positioned. Define your unique narrative angle.
Phase 2 (Weeks 3-6)
Create flagship content that defines your narrative. This is your pillar that everything references.
Phase 3 (Weeks 7-12)
Distribute and amplify. Get third parties to reference your content. Pitch press and analysts.
Frequently asked questions
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