17 Moz Alternatives in 2026: The SEO Tools Worth Using Today

For years, many marketers relied on Moz as their primary SEO toolkit. It helped popularize concepts like Domain Authority and made SEO analytics more accessible to beginners.

But the SEO landscape in 2026 looks very different.

Search is no longer just about Google rankings. Today’s SEO professionals need tools that can:

• Monitor AI search visibility
• Track brand mentions across LLMs
• Analyze real-time SERP changes
• Automate SEO workflows

Because of these shifts, many teams are exploring newer tools that offer deeper data, faster insights, or automation capabilities that traditional platforms lack.

In this guide, we tested 17 Moz alternatives across keyword research, backlink analysis, AI visibility tracking, and technical SEO.

Here’s what we found.

What Makes a Good Moz Alternative in 2026?

Before choosing replacements for Moz, we evaluated tools using five criteria:

1. Data Depth

The tool should provide reliable keyword, backlink, or SERP data.

2. Workflow Efficiency

Modern SEO tools should reduce manual analysis through automation or AI assistance.

3. Competitive Insights

Understanding competitor strategies is critical for organic growth.

4. Technical SEO Monitoring

Crawling, indexing diagnostics, and site health analysis remain essential.

5. AI Search Visibility

With the rise of platforms like ChatGPT, Perplexity AI, and Google Gemini, brands also need to track how AI systems reference them.

1. Dageno AI — Best Moz Alternative for AI Search Visibility

If your SEO strategy now includes *AI search platforms*, this tool fills a gap traditional SEO tools still ignore.

Dageno AI focuses on Generative Engine Optimization (GEO) — tracking how brands appear in AI-generated answers.

Instead of only showing keyword rankings, it reveals:

• how often your brand appears in AI responses
• which competitors AI recommends
• which sources AI models cite

This makes it particularly valuable for companies trying to increase AI search visibility.

Key Features

• AI search ranking tracking across major AI platforms
• citation source analysis for AI answers
• brand mention monitoring in AI responses
• AI-driven competitor comparison
• GEO strategy insights

Pros

• Designed specifically for AI-era SEO
• Tracks visibility across AI platforms
• Helps identify citation opportunities
• Strong competitive analysis for GEO strategies

Cons

• Focused on AI search rather than traditional backlink research
• Best used alongside classic SEO tools

Why It’s a Strong Moz Alternative

Traditional tools like Moz mainly track Google search signals.

But many users now discover products through AI assistants.

Dageno AI helps marketers understand how their brand appears in AI responses — a visibility layer that standard SEO dashboards rarely measure.

For teams investing in AI-first SEO strategies, this tool is becoming essential.

2. Semrush

Semrush is one of the most widely used all-in-one SEO platforms.

It provides tools for:

• keyword research
• competitive intelligence
• content optimization
• PPC research

Compared with Moz, Semrush typically offers larger datasets and broader marketing insights.

Pros

• extremely comprehensive SEO suite
• excellent competitor analysis
• strong keyword database

Cons

• expensive for smaller teams
• steep learning curve

3. Ahrefs

Ahrefs is widely considered one of the best platforms for backlink intelligence.

If your SEO strategy focuses heavily on link building, Ahrefs provides some of the deepest link data available.

Key Capabilities

• backlink index analysis
• keyword explorer
• technical SEO audits
• competitor traffic analysis

4. SE Ranking

SE Ranking is a well-rounded SEO platform designed for agencies, freelancers, and in-house marketing teams. It offers a balance between usability, data accuracy, and affordability, making it a popular alternative to Moz.

Unlike some enterprise SEO tools that can feel overwhelming, SE Ranking focuses on providing essential SEO capabilities through a clean and easy-to-navigate interface.

Key Features

• Keyword rank tracking across multiple search engines
• Website audit and technical SEO diagnostics
• Competitor analysis and keyword gap insights
• Backlink monitoring and link-building tools
• Marketing plan and SEO task management

Pros

• Affordable compared with many enterprise SEO tools
• User-friendly interface suitable for beginners
• Strong rank-tracking accuracy

Cons

• Smaller backlink database compared with some competitors
• Fewer advanced data analytics features

Best For

Freelancers, small agencies, and businesses that need a cost-effective all-in-one SEO platform.

5. Serpstat

Serpstat is an SEO platform known for its strong keyword clustering and content research features. It helps marketers identify keyword opportunities and organize them into topic clusters, which is particularly valuable for building topical authority.

For teams focused on content-driven SEO strategies, Serpstat provides detailed insights into search intent and keyword relationships.

Key Features

• Keyword clustering and topic grouping
• SERP analysis and keyword difficulty metrics
• Competitor research tools
• Site audit and technical SEO monitoring
• Rank tracking

Pros

• Excellent keyword clustering capabilities
• Helpful for large-scale content planning
• Competitive pricing

Cons

• Smaller backlink database than some competitors
• Interface can feel complex for beginners

Best For

Content marketers and SEO teams building topic clusters and large-scale content strategies.

6. Majestic

Majestic is one of the oldest and most specialized backlink analysis tools in the SEO industry. While it doesn’t provide a full SEO suite like some alternatives, it excels at deep link intelligence.

Its proprietary metrics — Trust Flow and Citation Flow — help marketers evaluate link authority and identify potentially harmful backlinks.

Key Features

• Extensive backlink database
• Trust Flow and Citation Flow metrics
• Link context and topical relevance analysis
• Historical backlink tracking

Pros

• Extremely detailed backlink analysis
• Useful for identifying toxic links
• Long historical link data

Cons

• Limited keyword research features
• Interface feels outdated compared with modern tools

Best For

SEO professionals focused on link building and backlink audits.

7. Mangools

Mangools is a lightweight SEO toolkit known for its simplicity and intuitive design. It includes several popular tools such as KWFinder, SERPChecker, and LinkMiner.

Because of its ease of use, Mangools is often recommended for beginners who want to learn SEO without dealing with overly complex dashboards.

Key Features

• KWFinder keyword research tool
• SERP analysis and ranking insights
• Backlink discovery via LinkMiner
• Rank tracking

Pros

• Very easy to use
• Affordable pricing plans
• Excellent keyword research for niche websites

Cons

• Limited enterprise-level capabilities
• Smaller backlink index than some tools

Best For

Bloggers, startups, and small websites looking for simple SEO tools.

8. AccuRanker

AccuRanker specializes in high-precision keyword rank tracking. Unlike all-in-one platforms, it focuses specifically on monitoring keyword performance across search engines.

This makes it a strong choice for agencies and enterprises that require accurate ranking data and fast updates.

Key Features

• Real-time keyword ranking updates
• SERP feature tracking
• Competitor rank monitoring
• Detailed keyword segmentation

Pros

• Extremely accurate ranking data
• Fast updates and reporting
• Great integrations with analytics tools

Cons

• Limited features beyond rank tracking
• Pricing can increase quickly with many keywords

Best For

SEO teams that prioritize accurate keyword ranking data.

9. SpyFu

SpyFu focuses on competitive intelligence. It helps marketers uncover competitor keywords, analyze historical search performance, and identify profitable SEO opportunities.

One of its standout capabilities is showing which keywords competitors have ranked for over time.

Key Features

• Competitor keyword analysis
• Historical ranking data
• PPC and SEO keyword insights
• Domain comparison tools

Pros

• Excellent competitive research
• Useful historical keyword data
• Affordable compared with many alternatives

Cons

• Smaller backlink database
• Interface feels less modern

Best For

Marketers focusing on competitive keyword analysis.

10. SEO PowerSuite

SEO PowerSuite differs from most tools because it runs as desktop software instead of a cloud platform.

It includes four core tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant.

Key Features

• Website technical audits
• Rank tracking across search engines
• Backlink analysis
• Outreach and link-building management

Pros

• One-time license options available
• Powerful desktop-based analysis
• Comprehensive SEO toolkit

Cons

• Requires software installation
• Updates may require manual configuration

Best For

SEO professionals who prefer desktop-based SEO tools.

11. Raven Tools

Raven Tools is widely used by marketing agencies because it simplifies SEO reporting and campaign management.

Instead of focusing purely on analysis, Raven Tools helps teams present data clearly to clients.

Key Features

• Automated SEO reporting
• Keyword tracking
• Site audits
• Integration with multiple marketing platforms

Pros

• Excellent reporting tools
• Agency-friendly dashboards
• Integrates with multiple data sources

Cons

• Limited advanced SEO features
• Not ideal for deep technical analysis

Best For

Marketing agencies that need client reporting and campaign tracking.

12. Morningscore

Morningscore takes a unique approach by gamifying SEO tasks.

Instead of overwhelming users with data, it guides them through actionable missions that help improve SEO performance.

Key Features

• Mission-based SEO improvement tasks
• Keyword tracking
• Competitor monitoring
• Site health monitoring

Pros

• Beginner-friendly interface
• Clear actionable guidance
• Unique gamified experience

Cons

• Less detailed data than enterprise tools
• Limited advanced analytics

Best For

Small businesses and beginners learning SEO.

13. RankWatch

RankWatch offers a combination of keyword tracking, website audits, and competitor analysis.

It’s particularly popular among agencies managing multiple client websites.

Key Features

• Keyword ranking monitoring
• Technical site audits
• Competitor keyword analysis
• SEO reporting

Pros

• Good balance of SEO features
• Affordable agency plans
• Easy-to-understand dashboards

Cons

• Smaller data sets than enterprise tools
• Limited advanced research features

Best For

Agencies managing multiple SEO campaigns.

14. Whitespark

Whitespark focuses primarily on local SEO optimization.

Businesses use it to improve visibility in local search results and manage local citations.

Key Features

• Local citation building
• Reputation management
• Local ranking tracking
• Google Business Profile optimization

Pros

• Excellent for local search visibility
• Helpful citation building tools
• Good for small businesses

Cons

• Limited non-local SEO features
• Not designed for large international sites

Best For

Local businesses and agencies managing local SEO campaigns.

15. Yext

Yext specializes in business listing management and digital knowledge management.

It helps large companies maintain consistent business information across hundreds of online directories.

Key Features

• Business listing management
• Knowledge graph technology
• Review monitoring
• Local search optimization

Pros

• Excellent for managing brand data at scale
• Strong directory integrations
• Helpful reputation management tools

Cons

• Expensive for small businesses
• Limited traditional SEO analysis features

Best For

Large companies managing multiple locations.

16. Bing Webmaster Tools

Bing Webmaster Tools is a free platform that provides website performance insights for Microsoft’s search engine.

Although often overlooked, it offers valuable diagnostic data.

Key Features

• Crawl diagnostics
• Keyword insights
• Indexing reports
• SEO recommendations

Pros

• Completely free
• Useful technical insights
• Helpful indexing tools

Cons

• Limited keyword data compared with paid tools
• Smaller search market share than Google

Best For

Website owners looking for free SEO insights.

17. Silktide

Silktide combines SEO monitoring with accessibility and website quality auditing.

It’s often used by enterprises that need to ensure their websites meet both SEO and accessibility standards.

Key Features

• Website accessibility testing
• SEO monitoring
• UX and usability analysis
• Content quality checks

Pros

• Combines SEO with accessibility audits
• Useful for large organizations
• Comprehensive website monitoring

Cons

• Not focused purely on SEO
• Enterprise pricing

Best For

Enterprises that prioritize website compliance and accessibility.

Final Verdict: Which Moz Alternative Should You Choose?

There’s no single replacement for Moz — it depends on your goals.

Here’s a quick breakdown:

• Best for AI search visibility: Dageno AI
• Best all-in-one SEO suite: Semrush
• Best for backlink research: Ahrefs
• Best for rank tracking: AccuRanker
• Best for local SEO: Whitespark

As search continues shifting toward AI-powered answers, SEO tools are evolving too.

Platforms like Dageno AI highlight a growing trend: marketers no longer track only Google rankings — they also track how AI systems describe and recommend their brands.

And that’s quickly becoming one of the most important visibility metrics in modern SEO.