Ye Faye is an SEO and AI growth executive with extensive experience spanning leading SEO service providers and high-growth AI companies, bringing a rare blend of search intelligence and AI product expertise. As a former Marketing Operations Director, he has led cross-functional, data-driven initiatives that improve go-to-market execution, accelerate scalable growth, and elevate marketing effectiveness. He focuses on Generative Engine Optimization (GEO), helping organizations adapt their content and visibility strategies for generative search and AI-driven discovery, and strengthening authoritative presence across platforms such as ChatGPT and Perplexity
All Articles
AI SEO
Why Google Switched from FID to INP
A clear guide explaining why Google replaced FID with INP and how it impacts SEO and user experience.
Last updated: Mar 18, 2026
AI Search
The Best SEO Books in 2026: 6 Worth Reading After Testing
A curated list of 6 SEO books in 2026 that deliver real insights on modern search, including AI-driven SEO strategies.
Last updated: Mar 19, 2026
General SEO
Best CMS for SEO: What 59,033 Top-Ranking Domains Tell Us
A data-driven 2026 study revealing which CMS platforms dominate Google rankings based on 59,033 top-performing domains.
Last updated: Mar 19, 2026
General SEO
Top 45+ Shopify SEO Experts in 2026
The top Shopify SEO experts in 2026 combine technical SEO, ecommerce strategy, and AI-driven visibility to help brands scale traffic and revenue.
Last updated: Mar 24, 2026
AI Search
Why Is My Content Not Appearing in Google AI Overviews?
Content often goes unseen in Google AI Overviews due to weak entities, missing citations, or poor structured signals—optimizing these factors improves AI discoverability and credibility.
Last updated: Mar 20, 2026
General SEO
Top 10 Click-Through Rate (CTR) Optimization Strategies in 2026
A practical, data-driven guide to CTR optimization that boosts both user engagement and AI-driven visibility in 2026.
Last updated: Mar 25, 2026