Ye Faye is an SEO and AI growth executive with extensive experience spanning leading SEO service providers and high-growth AI companies, bringing a rare blend of search intelligence and AI product expertise. As a former Marketing Operations Director, he has led cross-functional, data-driven initiatives that improve go-to-market execution, accelerate scalable growth, and elevate marketing effectiveness. He focuses on Generative Engine Optimization (GEO), helping organizations adapt their content and visibility strategies for generative search and AI-driven discovery, and strengthening authoritative presence across platforms such as ChatGPT and Perplexity
All Articles
AI Search
Will AI Replace SEO in 2026? The Complete Expert Analysis
An expert 2026 analysis of whether AI will replace SEO and what the future of search really looks like.
Last updated: Apr 16, 2026
AI SEO
What Is AEO? The Complete Answer Engine Optimization Guide
AEO is the discipline of making your brand the source AI systems cite when users ask questions — this complete guide takes you from the fundamentals to a working implementation strategy.
Last updated: Apr 20, 2026
General SEO
What Is Content Cannibalization? How to Find, Fix, and Prevent It
Content cannibalization silently undermines your SEO by forcing your own pages to compete against each other — this guide shows you how to identify it, fix it permanently, and prevent it from recurring.
Last updated: Apr 27, 2026
AI Search
Google AI Shopping: The Complete Guide
Google AI Shopping is revolutionizing e-commerce by enabling conversational product discovery through AI Mode and Gemini integration—brands must optimize for these new search experiences to remain competitive.
Last updated: Apr 21, 2026
How to
LLMs.txt for eCommerce: The Complete Setup Guide for 2026
LLMs.txt is the emerging technical standard that lets eCommerce brands control which AI crawlers access their content, how products are prioritized in AI answers, and what gets cited versus ignored.
Last updated: Apr 27, 2026
AI Search
How to Track Perplexity Rankings, Mentions and Citations
Build a repeatable Perplexity tracking workflow for brand mentions, recommendations, list position, citations, competitors, markets and business outcomes.
Last updated: Sep 11, 2026