
Ye Faye is an SEO and AI growth executive with extensive experience spanning leading SEO service providers and high-growth AI companies, bringing a rare blend of search intelligence and AI product expertise. As a former Marketing Operations Director, he has led cross-functional, data-driven initiatives that improve go-to-market execution, accelerate scalable growth, and elevate marketing effectiveness. He focuses on Generative Engine Optimization (GEO), helping organizations adapt their content and visibility strategies for generative search and AI-driven discovery, and strengthening authoritative presence across platforms such as ChatGPT and Perplexity
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AI Search
How to Choose the Right AI Visibility Tool: A Strategic Framework for Enterprise Teams
This tutorial gives marketing leaders a ten-step framework to turn AI visibility monitoring from a data silo into a strategic optimization engine.
Last updated: Feb 27, 2026

AI Search
What Is AI Search Analytics? Benefits, Use Cases, and the Tools That Actually Deliver
A complete 2026 guide to AI search analytics, covering benefits, use cases, and the tools that deliver real results for AI visibility.
Last updated: Mar 13, 2026

LLM Rank
5 Best Perplexity Rank Tracking Tools in 2026
Compare five Perplexity rank tracking tools for citations, source URLs, brand mentions, competitors, prompt monitoring, and GEO workflows.
Last updated: Sep 07, 2026

GEO
Is It Possible to Track Brand Mentions in AI Search
Use is it possible to track brand mentions in AI search to track AI visibility, citations, sentiment and competitor gaps, then turn findings into GEO actions.
Last updated: Jun 04, 2026

AI Search
How AI Systems Choose What to Cite: The Science Behind LLM Citations (2026 Research)
understanding how AI systems decide what to cite and strategies to increase your visibility in AI-generated answers.
Last updated: Mar 16, 2026