
Ye Faye is an SEO and AI growth executive with extensive experience spanning leading SEO service providers and high-growth AI companies, bringing a rare blend of search intelligence and AI product expertise. As a former Marketing Operations Director, he has led cross-functional, data-driven initiatives that improve go-to-market execution, accelerate scalable growth, and elevate marketing effectiveness. He focuses on Generative Engine Optimization (GEO), helping organizations adapt their content and visibility strategies for generative search and AI-driven discovery, and strengthening authoritative presence across platforms such as ChatGPT and Perplexity
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How to
Shopping Engine Search Monitoring: The Complete Guide
A comprehensive guide to monitoring and optimizing product visibility across Google Shopping, AI shopping engines, and the next-generation discovery platforms redefining how products get found.
Last updated: Apr 27, 2026
Best
10 Best AI Search Visibility Tracking Tools in 2026
Compare ten AI search visibility tools through real team problems: citations, competitors, inconsistent scores, reporting, crawler access, pricing, evidence, and turning GEO gaps into practical actions.
Last updated: Sep 10, 2026

AI SEO
How to Improve Brand Visibility in AI Search Results: A Practical GEO Guide
A practical 2026 GEO guide to improving brand visibility in AI search results through citations and optimization strategies.
Last updated: Apr 28, 2026

AI SEO
Amazon Rufus AI Optimization: Complete Guide for AI Shopping Visibility
A complete playbook for helping products appear in AI shopping conversations by improving product data, reviews, Q&A, content, and visibility measurement.
Last updated: May 07, 2026

Reviews
What Is an AI Agent? The Complete Business Guide for 2026
A complete, jargon-free guide to AI agents — explaining what they are, how the 7 types differ, where businesses are deploying them successfully, and how to implement them responsibly in your organization.
Last updated: May 14, 2026

Reviews
AEO vs GEO vs SEO: Differences, Strategies, Tools, and Metrics
A practical operating model for combining SEO, AEO, and GEO into one measurable AI-era search strategy.
Last updated: May 08, 2026